I am trying to create a "View" in Google Analytics but the corresponding column does not appear. So far I have managed to create the "User" and two dependent "Properties" but I can't find a way to create the corresponding "Views".
I am trying to create a "View" in Google Analytics but the corresponding column does not appear. So far I have managed to create the "User" and two dependent "Properties" but I can't find a way to create the corresponding "Views".
Google Analytics is changing and it's a bit confusing. I'll try to clear it up for you.
As far as I have come, the evolution has been:
"App + web property" (Beta phase)
"Universal Analytics" (*) (until 14-Oct-2020): It is identified because the account number is preceded by "UA-" eg UA-123456789 (Attention, sometimes it is not very obvious and you have to create a new user to see the UA prefix). This option is only suitable for monitoring and analyzing web pages and has the "Views" analysis option enabled. If you don't have it, you should:
a) Create a new "Property"
b) "Show advanced options"
c) Activate "Create an Analytics Property"
d) Create only one "Universal Analytics" Property
Google Analytics 4: Identified because the account number is preceded by "GA4-" (for example: GA4-123456789). In this case, the analysis is no longer carried out through "Views" or "View" but through "Data Flow" or "Data Stream" (** incorporating a series of improvements) although Google offers the possibility of creating two "Properties" one in UA format with Views and another in GA4 format with Data Flow.
In all cases, you must place the corresponding gtag provided by Google Analytics within the tag of the page you want to analyze.
Sources:
(*) https://support.google.com/analytics/answer/10089681?hl=es&utm_id=ad
(**) https://support.google.com/analytics/answer/9216061?hl=es&utm_id=ad
https://support.google.com/analytics/answer/9367631